Our story
Welcome to the majestic world of Hoii. Following in the footsteps of our previous generations, our designers have been traveling the world for years. During these travels, they are in search of hidden interior treasures such as extraordinary design, vibrant textiles and authentic craftsmanship with regal allure. During these journeys, our designers have gained endless inspiration. These experiences are treasured and translated into memorable stories. We would like to take you on a journey through the world of Hoii. Coming home.
A Dutch brand with a sense of luxury.
The Hoii brand was founded anno 2021, but the story behind our brand began decades ago. Hoii is part of the family business Rogon Products, where the passion for textiles and interiors come together. Rogon Products has been developing interior textiles for different style groups since 1994. The decorative pillows of Rogon Products are beautiful, functional, durable and above all made with passion from interior textiles. The collections are designed in the Netherlands and produced with the same passion at our suppliers. With the arrival of Hoii, Rogon Products has a luxury decorative pillow brand richer. Hoii stands for the ultimate feeling of coming home and we like to tell you more about it.
Communicating the luxurious feeling is central to the team at Hoii. Every collection of decorative pillows is based on our many travels. We are inspired as a brand by different cultures, architecture, art and trends within the interior and fashion industry. Every year these sources of inspiration are translated into a spring and autumn collection.
Handmade & regal.
The team at Hoii has the collective ambition to build a leading brand within the interior textiles industry. Distinction is essential and so Hoii works with a number of important core values. The decorative pillows have a feather filling and these are hand filled with much care and love in our warehouse in the Netherlands. In addition, quality is very important for the final product. The cushion covers contain high quality fabrics. Moreover, all luxury finishes are attached with attention to precision and detail. Fall in love with the warm colors, vibrant designs, extraordinary details and handmade finishes.
Coming home is a moment of luxury with the atmosphere & warmth of Hoii.
In the constantly changing world, we appreciate even more the feeling of feeling at home. A place of peace, coziness and warmth. With the decorative pillows of Hoii we want to give you a feeling of coming home. Your place, your home, your familiar environment. Give your home atmosphere through the decorative pillows of Hoii. Coming home becomes a pampering moment with the atmosphere and warmth of Hoii.
Extraordinary & lively.
The collection consists of decorative pillows with a story. Each decorative pillow has its own character. The extraordinary designs make the decorative pillow unique. The unique patterns and designs are inspired by the stories and experiences that the designers have gained during their travels around the world. During these travels they are in search of hidden interior treasures such as extraordinary design, vibrant textiles and authentic craftsmanship with regal allure. Every year this is translated into a spring and autumn collection.
A Dutch brand with a sense of luxury.
The Hoii brand was founded anno 2021, but the story behind our brand began decades ago. Hoii is part of the family business Rogon Products, where the passion for textiles and interiors come together. Rogon Products has been developing interior textiles for different style groups since 1994. The decorative pillows of Rogon Products are beautiful, functional, durable and above all made with passion from interior textiles. The collections are designed in the Netherlands and produced with the same passion at our suppliers. With the arrival of Hoii, Rogon Products has a luxury decorative pillow brand richer. Hoii stands for the ultimate feeling of coming home and we like to tell you more about it.
Communicating the luxurious feeling is central to the team at Hoii. Every collection of decorative pillows is based on our many travels. We are inspired as a brand by different cultures, architecture, art and trends within the interior and fashion industry. Every year these sources of inspiration are translated into a spring and autumn collection.
Coming home..
Handmade & regal.
The team at Hoii has the collective ambition to build a leading brand within the interior textiles industry. Distinction is essential and so Hoii works with a number of important core values. The decorative pillows have a feather filling and these are hand filled with much care and love in our warehouse in the Netherlands. In addition, quality is very important for the final product. The cushion covers contain high quality fabrics. Moreover, all luxury finishes are attached with attention to precision and detail. Fall in love with the warm colors, vibrant designs, extraordinary details and handmade finishes.
Coming home is a moment of luxury with the atmosphere & warmth of Hoii.
In the constantly changing world, we appreciate even more the feeling of feeling at home. A place of peace, coziness and warmth. With the decorative pillows of Hoii we want to give you a feeling of coming home. Your place, your home, your familiar environment. Give your home atmosphere through the decorative pillows of Hoii. Coming home becomes a pampering moment with the atmosphere and warmth of Hoii.
Extraordinary & lively.
The collection consists of decorative pillows with a story. Each decorative pillow has its own character. The extraordinary designs make the decorative pillow unique. The unique patterns and designs are inspired by the stories and experiences that the designers have gained during their travels around the world. During these travels they are in search of hidden interior treasures such as extraordinary design, vibrant textiles and authentic craftsmanship with regal allure. Every year this is translated into a spring and autumn collection.
