A Dutch brand with a sense of luxury.
The Hoii brand was founded anno 2021, but the story behind our brand began decades ago. Hoii is part of the family business Rogon Products, where the passion for textiles and interiors come together. Rogon Products has been developing interior textiles for different style groups since 1994. The decorative pillows of Rogon Products are beautiful, functional, durable and above all made with passion from interior textiles. The collections are designed in the Netherlands and produced with the same passion at our suppliers. With the arrival of Hoii, Rogon Products has a luxury decorative pillow brand richer. Hoii stands for the ultimate feeling of coming home and we like to tell you more about it.
Communicating the luxurious feeling is central to the team at Hoii. Every collection of decorative pillows is based on our many travels. We are inspired as a brand by different cultures, architecture, art and trends within the interior and fashion industry. Every year these sources of inspiration are translated into a spring and autumn collection.